Emerging Trend: The Conscious Consumer

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There is a Swedish word that has been on the tip of our collective tongue here at Seymourpowell for quite some time now. It is a word that describes a philosophy of life that pervades Swedish culture; a word which, we believe, could be a powerful design term if manifested effectively in consumers lifestyles. That word is Lagom – the Swedes idea of achieving a balance between what we want and what we need – life in moderation.

At Seymourpowell we regularly monitor emerging consumer groups. In recent months we have noted a rise of the Lagom – a considerate consumer looking for a simpler way of life with just enough. As stuffocation reaches a saturation point, people are looking for ways to rationalise. Pairing back becomes the new priority, they are looking for ways to simplify and reduce on all levels.

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Is The Future of Healthcare an App?

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Can you imagine walking into a doctor’s surgery and instead of the doctor asking, “How are you?” it is now common practice for you, the patient, to ask, “Doctor, how am I?”

It’s the wrong way around isn’t it? Or is it? Read more

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Seymourpowell designs brand identity for Heston Blumenthal’s The Perfectionists’ Café

Seymourpowell is pleased to announce details of its work on all aspects of the branding for Heston Blumenthal’s new restaurant The Perfectionists’ Café.

The Perfectionists’ Café, which opened in June 2014, is a focal part of the newly redeveloped Heathrow Terminal 2 – The Queen’s Terminal. Read more

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Big Data – Back to Basics

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An ambiguous term, Seymourpowell decided to choose the topic Big Data as part of our monthly Hot Air club – a forum in which we openly discuss current topics and issues that affect and influence our work and the world. Everyone has heard the term ‘big data’, but not everyone is clear on what it means, so we decided we should start from the beginning and aimed to determine what exactly big data is. These are some of the themes we discussed: Read more

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Seymourpowell Student Award 2014

This year Seymourpowell ran a collaborative design competition with De Montfort and Northumbria University with a placement being awarded to two winning students. The students had a fortnight to complete the Seymourpowell project with an opportunity for guidance from Seymourpowell’s associate design director Matthew Cockerill and senior designer Nick Sandham, who were also alumni of each university.

The students picked from two camera briefs; one was a physical branding exercise, and the other was to create a new and valuable camera experience. Seymourpowell set briefs that they themselves might typically be given and, with the project being so short, the students gained valuable experience from quickly researching their chosen topic to uncover insights to create their concept.

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Seymourpowell wins D&AD Award for bac<


Design and Innovation agency Seymourpowell is pleased to announce it has received a coveted D&AD In Book Award in the Consumer Product Design category for the design of the bac< Shoulder Brace. Developed and manufactured in the UK, the Shoulder Brace is designed to relieve and treat back pain. It draws the shoulders back and straightens the spine, improving posture and relieving pain in the thoracic (middle) area of the back. The design incorporates a modern aesthetic while offering a quality-assured medical product. Read more

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Seymourpowell Visits…

São Paulo

Since returning from a recent trip to Brazil, Seymourpowell Design Research Sarah Johnson is brimming with enthusiasm for the place…

The first thing people ask is, “How was São Paulo?” After my positive response they then either; grin and say, “It’s amazing right!” or raise eyebrows and say, “Really? It wasn’t for me.” The only way to describe São Paulo is like a giant pot of Marmite but on steroids, and I love Marmite!

You can read statistics and hear common stories about São Paulo; it’s the seventh biggest city in the world full of cars, pollution and crime. Yes, it’s massive, but what they never report well is the spirit of it. From the people and from the city itself, there is an energy which makes it one of the most exciting cities in the world.

Here are some of the favourite places we visited whilst there.

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A View on Masculinity


Recent media reports and a renewed interest in the female agenda would have us believe that men and masculinity are facing a crisis. Traditional roles and responsibilities such as ‘the male as breadwinner’ no longer necessarily apply; and social and cultural norms are shifting – but is it a catastrophe or an evolution for men?

Using an interactive online platform, design and innovation agency Seymourpowell conducted a brief study examining the lifestyles and attitudes of twelve men living in the UK. This report is intended to provide a flavour of the research that Seymourpowell carry out and offer a snapshot of the current and emerging landscape of masculinity. Read more

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Milan in Perspective 2014

Every year the Milan Design Fair heralds a tidal wave of new concepts and products, the sum of which allows trend researchers to spot patterns for the year ahead. Mariel Brown and Karen Rosenkranz from design and innovation agency Seymourpowell, filter through this seismic swell of the new and uncover the standout projects that will set the design mood for 2014.

Click on the link below and then the ‘Download’ button for your own copy.

Milan in Perspective 2014 – a report by Karen Rosenkranz and Mariel Brown

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Seymourpowell and Carlsberg Group bring new identity and bottle to life for global launch of Seth & Riley’s Garage Hard Lemon Drink

Seymourpowell has collaborated with the Carlsberg Group to create a ‘brand world’ for the global launch of Seth & Riley’s Garage Hard Lemon Drink.

Recognising the global potential of a 2012 regional initiative from Finland that capitalised upon the growing trend for sweeter tasting alcoholic beverages, Carlsberg Group turned to brand innovation specialists Seymourpowell to help them turn a single variant regional initiative into a globally relevant brand. Read more

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