Seymourpowell re-design dry eye relief brand packaging for Bausch + Lomb’s Artelac

Seymourpowell is pleased to announce details of its redesign of the brand packaging for Bausch + Lomb brand Artelac. The redesign covers five sub-brands in the Dry Eye category, which creates a total range of products to provide different levels of ocular hydration.

The new design repositions the brand making it easier to identify the different types of products in the range, while also creating impact and increased appeal in the self-select, consumer focused market. The branding has evolved from what was previously an unemotional, pharmaceutical brand with little appeal to end users, to one that now ranges as a popular choice for eye care professionals and consumers alike.

Read more

Bookmark and Share
Posted in Archive, Graphic Design, Packaging design | Tagged , , , , , | Leave a comment

Seymourpowell at Wearable Technology UX 2014

Seymourpowell’s head of trends Mariel Brown recently spoke at the 2014 Wearable Technology UX conference at Central St Martins on 22nd September.

The aim of Wearable Technology UX was to understand the evolution of wearables – where we stand today and where we’re going tomorrow. The event took place over two days with a range of expert speakers from Intel, BioBeats, Adidas, Google, Nokia and many more.

Read more

Bookmark and Share
Posted in Education, Seymourpowell Design and Innovation Network, Technology, Trends | Tagged , , , , , , , , , , , , | Leave a comment

Our findings from the 2014 London Design Festival

The London Design Festival ran from 13 – 21 September with shows taking place all around the capital to showcase the work of established and emerging designers, craftsmen and creatives. This blog is a trend summary of some of the exhibitions, such as the larger ones at 100% Design, DesignJunction, Tent London and the V&A, as well as a range of smaller galleries and pop-up shows displaying designs from recent graduates, RCA alumni and design collectives from around the world, amongst others.

Here we present key trend and context themes that emerged during LDF. These themes formed part of a larger report we created internally.

Read more

Bookmark and Share
Posted in Archive, Seymourpowell Design and Innovation Network, Seymourpowell loves London, Trends | Tagged , , , , , , , , , | Leave a comment

Are Apple’s sustainability efforts enough?

Image source

At the Climate Week NYC, a conference that ran aside the UN Climate Summit last week, business and government representatives gathered with the common goal to fight climate change.

Apple’s CEO Tim Cook, who was the only head of a major tech company speaking at the event, underlined the urgency of the matter and drew attention to the company’s efforts to reduce greenhouse gas emissions.

Read more

Bookmark and Share
Posted in Archive, Product Design, Technology | Tagged , , , , , , , , | Leave a comment

Designing a sustainable future – “Read all about it”.

An exclusive interview with Chris Sherwin, Head of Sustainability at Seymourpowell by Nick Franchini, Good Works.

Chris studied and taught product design before working as a product designer at Electrolux. He then moved into sustainability consultancy first for the Dutch giant Philips and then for Jonathan Porritt’s consultancy ‘Forum for the Future’ before returning to product design with the London based agency Seymourpowell.

Read more

Bookmark and Share
Posted in Archive, Chris Sherwin, Sustainability | Tagged , , , , , | Leave a comment

Seymourpowell design new whisky bottle and brand for Korean alcohol brand HiteJinro

 

Seymourpowell is pleased to announce details of the design of a new whisky brand and bottle ‘The Class’ aimed at an emerging younger market, for leading Korean alcohol company HiteJinro.

Filling a gap in the Korean Whisky bottle market, Seymourpowell’s design moves away from the general trend for ostentatious glamour toward simplicity and elegance. While it is a unique design, it maintains status and masculinity – themes that have become seemingly inherent to the whisky market.

Read more

Bookmark and Share
Posted in Archive, Packaging design | Tagged , , , , , , | Leave a comment

9 killer apps for the Apple Watch

Image source

On Tuesday last week Apple announced the launch of its new Apple Watch to a great fanfare at their headquarters in Cupertino. Whether you’re an Apple fan or not, the new device marks a significant moment for wearable tech, as the way Apple does things tends to have a big impact on the success of a new device format. Just think how the iPhone affected smartphone sales, or what the iPad did for tablets. When Apple gets involved, it often jump-starts the category.

Read more

Bookmark and Share
Posted in Archive, Digital, Product Design, Technology | Tagged , , , , , , , , , | Leave a comment

Seymourpowell visits…

Paris

Image source

Sarah Johnson, design researcher at Seymourpowell, recently visited Paris to carry out user research. Below Sarah talks about her favorite places to visit in the city.

Read more

Bookmark and Share
Posted in Archive, Seymourpowell visits | Leave a comment

V&A DesignLab Project: wearable technology with Seymourpowell

‘Wearable technology is currently one of the most discussed technological advancements, however it isn’t a completely new concept, we’ve been enhancing our bodies with technology for hundreds of years. But now with the increased availability of sensors, connectivity and the miniaturisation of technology, an entirely new world of possibilities is emerging – further merging man and machine.’ Jakob Kisker, Design Researcher, Seymourpowell

Can wearable technology become a functioning part of everyday life? Can it be designed to work in meaningful and relevant ways to improve our lives?

Read more

Bookmark and Share
Posted in Archive, Education, Technology, Trends | Leave a comment

Why does the EU say vacuum cleaners shouldn’t cost the Earth?

Image source

Last week the phrase ‘necessity is the mother of invention’ came sharply into focus with a new European Commission law from September 1st banning vacuum cleaners over 1600W. The regulations will become even more severe from 2017 when 900W will become the maximum motor output for any vacuum cleaner sold in Europe. The EU’s directive is an energy-saving measure and is accompanied by the introduction of a new A to G rating, just like the ones currently given to white goods like fridges and washing machines.

Read more

Bookmark and Share
Posted in Archive, Product Design, Trends | Leave a comment
  • Meta

  • Archives