Axe/Lynx Icon 2 wins third packaging award


Seymourpowell is pleased to announce the Axe/Lynx Icon 2 has won a WorldStar packaging award in the health and beauty section. Icon 2 was eligible to enter the global packaging award as a result of recently winning two Starpack gold’s.

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Seymourpowell are hiring for roles in the 3D brand team

The expansion of Seymourpowell’s 3D brand design team has created the opportunity for two roles within the team.

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Seymourpowell opens specialist office for rail development in Derby, the heart of the rail industry.

Opening the new Derby office; Seymourpowell’s transport designers (l-r) Nick Sandham, Andy Sykes, Richard Seale and Jeremy White.

Seymourpowell is pleased to announce that it has opened a specialist office for rail design and development in Derby, the heart of the rail industry.

Known for its rich rail heritage and major contribution to rail nationally and internationally, Seymourpowell strategically picked Derby to be the home of its specialist studio for the major role the rail industry plays in the city’s economy. It is a global leader in railway engineering and manufacturing, home to a number of rail-related companies, and this move coincides with the 175th anniversary of the beginning of Derby’s rail industry.

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Automatic: For the people?

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As technology gets smarter at unprecedented rates, businesses are starting to employ an automated labour force, so what role will the human play in the future world of work?

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Seymourpowell re-design dry eye relief brand packaging for Bausch + Lomb’s Artelac

Seymourpowell is pleased to announce details of its redesign of the brand packaging for Bausch + Lomb brand Artelac. The redesign covers five sub-brands in the Dry Eye category, which creates a total range of products to provide different levels of ocular hydration.

The new design repositions the brand making it easier to identify the different types of products in the range, while also creating impact and increased appeal in the self-select, consumer focused market. The branding has evolved from what was previously an unemotional, pharmaceutical brand with little appeal to end users, to one that now ranges as a popular choice for eye care professionals and consumers alike.

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Seymourpowell at Wearable Technology UX 2014

Seymourpowell’s head of trends Mariel Brown recently spoke at the 2014 Wearable Technology UX conference at Central St Martins on 22nd September.

The aim of Wearable Technology UX was to understand the evolution of wearables – where we stand today and where we’re going tomorrow. The event took place over two days with a range of expert speakers from Intel, BioBeats, Adidas, Google, Nokia and many more.

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Our findings from the 2014 London Design Festival

The London Design Festival ran from 13 – 21 September with shows taking place all around the capital to showcase the work of established and emerging designers, craftsmen and creatives. This blog is a trend summary of some of the exhibitions, such as the larger ones at 100% Design, DesignJunction, Tent London and the V&A, as well as a range of smaller galleries and pop-up shows displaying designs from recent graduates, RCA alumni and design collectives from around the world, amongst others.

Here we present key trend and context themes that emerged during LDF. These themes formed part of a larger report we created internally.

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Are Apple’s sustainability efforts enough?

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At the Climate Week NYC, a conference that ran aside the UN Climate Summit last week, business and government representatives gathered with the common goal to fight climate change.

Apple’s CEO Tim Cook, who was the only head of a major tech company speaking at the event, underlined the urgency of the matter and drew attention to the company’s efforts to reduce greenhouse gas emissions.

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Designing a sustainable future – “Read all about it”.

An exclusive interview with Chris Sherwin, Head of Sustainability at Seymourpowell by Nick Franchini, Good Works.

Chris studied and taught product design before working as a product designer at Electrolux. He then moved into sustainability consultancy first for the Dutch giant Philips and then for Jonathan Porritt’s consultancy ‘Forum for the Future’ before returning to product design with the London based agency Seymourpowell.

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Seymourpowell design new whisky bottle and brand for Korean alcohol brand HiteJinro

 

Seymourpowell is pleased to announce details of the design of a new whisky brand and bottle ‘The Class’ aimed at an emerging younger market, for leading Korean alcohol company HiteJinro.

Filling a gap in the Korean Whisky bottle market, Seymourpowell’s design moves away from the general trend for ostentatious glamour toward simplicity and elegance. While it is a unique design, it maintains status and masculinity – themes that have become seemingly inherent to the whisky market.

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