Walking through the Barbican’s ‘Digital Revolution’ exhibition, I was overwhelmed with a sensorial and memorable experience, topped off by a sense of optimism for the future of the digital medium. My experience was like stepping into a digital fantasy land that provoked all of my senses and left me enthused by the potential for more… more of this technological and digital acumen!
I’ll stop rambling now and get to the details but, as you can tell, I had a positive experience and would recommend that you attend and discover the rise of digital creativity across the arts, spanning three rooms of film, music, interaction, games and art.
Posted in Archive, Digital, Seymourpowell loves London, Seymourpowell visits Tagged Barbican, design, DevArt, Digital, Digital Archeology, digital arts, Digital Fantasy, Digital Revolution, Innovation, Retro, Umbrellium's Assemblance
Seymourpowell is one of the world’s leading design and innovation companies. Founded in 1984, our London-based group of award winning designers have produced some of the ‘milestone’ products of the last two decades.
Our breadth of experience and diversity crosses a broad range of product disciplines, from conceptual automotive projects, to consumer electronics and appliances, to technical packaging; all for world class household brands.
There is a Swedish word that has been on the tip of our collective tongue here at Seymourpowell for quite some time now. It is a word that describes a philosophy of life that pervades Swedish culture; a word which, we believe, could be a powerful design term if manifested effectively in consumers lifestyles. That word is Lagom – the Swedes idea of achieving a balance between what we want and what we need – life in moderation.
At Seymourpowell we regularly monitor emerging consumer groups. In recent months we have noted a rise of the Lagom – a considerate consumer looking for a simpler way of life with just enough. As stuffocation reaches a saturation point, people are looking for ways to rationalise. Pairing back becomes the new priority, they are looking for ways to simplify and reduce on all levels.
Posted in Archive, Trends, Uncategorized Tagged Consumer Research, Consumer trends, design, Innovation, Lagom, Levis, Normcore, research, Scandinavian, Seymourpowell, Swedish, trends
Can you imagine walking into a doctor’s surgery and instead of the doctor asking, “How are you?” it is now common practice for you, the patient, to ask, “Doctor, how am I?”
It’s the wrong way around isn’t it? Or is it? Read more
Posted in Archive, Product Design, Trends Tagged Apple, design, Healthcare, Innovation, Seymourpowell, tech, technology, wearable, Wearable Tech, Wearable Technology, wearables
Seymourpowell is pleased to announce details of its work on all aspects of the branding for Heston Blumenthal’s new restaurant The Perfectionists’ Café.
The Perfectionists’ Café, which opened in June 2014, is a focal part of the newly redeveloped Heathrow Terminal 2 – The Queen’s Terminal. Read more
Posted in Archive, Product Design, Strategy, Trends, Uncategorized Tagged brand, brand identity, design, design agency, design and innovation agency, Heathrow, Heston Blumenthal, identity, Innovation, Restaurant, richard seymour, Seymourpowell, Terminal 2, The Perfectionists' Cafe
An ambiguous term, Seymourpowell decided to choose the topic Big Data as part of our monthly Hot Air club – a forum in which we openly discuss current topics and issues that affect and influence our work and the world. Everyone has heard the term ‘big data’, but not everyone is clear on what it means, so we decided we should start from the beginning and aimed to determine what exactly big data is. These are some of the themes we discussed: Read more
Posted in Archive, Digital, Product Design, Trends Tagged Big Data, data, design, Digital, experience design, Innovation, products, service design, Seymourpowell, tech
Design and Innovation agency Seymourpowell is pleased to announce it has received a coveted D&AD In Book Award in the Consumer Product Design category for the design of the bac< Shoulder Brace. Developed and manufactured in the UK, the Shoulder Brace is designed to relieve and treat back pain. It draws the shoulders back and straightens the spine, improving posture and relieving pain in the thoracic (middle) area of the back. The design incorporates a modern aesthetic while offering a quality-assured medical product. Read more
Posted in Archive, Awards, Product Design Tagged Advancing Back Care, award, Bac<, Back pain, back rehabilitation, D&AD, design, in book, Innovation, product design, Seymourpowell
Since returning from a recent trip to Brazil, Seymourpowell Design Research Sarah Johnson is brimming with enthusiasm for the place…
The first thing people ask is, “How was São Paulo?” After my positive response they then either; grin and say, “It’s amazing right!” or raise eyebrows and say, “Really? It wasn’t for me.” The only way to describe São Paulo is like a giant pot of Marmite but on steroids, and I love Marmite!
You can read statistics and hear common stories about São Paulo; it’s the seventh biggest city in the world full of cars, pollution and crime. Yes, it’s massive, but what they never report well is the spirit of it. From the people and from the city itself, there is an energy which makes it one of the most exciting cities in the world.
Here are some of the favourite places we visited whilst there.
Recent media reports and a renewed interest in the female agenda would have us believe that men and masculinity are facing a crisis. Traditional roles and responsibilities such as ‘the male as breadwinner’ no longer necessarily apply; and social and cultural norms are shifting – but is it a catastrophe or an evolution for men?
Using an interactive online platform, design and innovation agency Seymourpowell conducted a brief study examining the lifestyles and attitudes of twelve men living in the UK. This report is intended to provide a flavour of the research that Seymourpowell carry out and offer a snapshot of the current and emerging landscape of masculinity. Read more
Posted in Archive, Trends Tagged consumer, consumer insight, design, Innovation, insight, male, masculinity, research, Seymourpowell, trends, urban, Young, Young Urban Male, YUMMY