Seymourpowell has collaborated with the Carlsberg Group to create a ‘brand world’ for the global launch of Seth & Riley’s Garage Hard Lemon Drink.
Recognising the global potential of a 2012 regional initiative from Finland that capitalised upon the growing trend for sweeter tasting alcoholic beverages, Carlsberg Group turned to brand innovation specialists Seymourpowell to help them turn a single variant regional initiative into a globally relevant brand. Read more
Seymourpowell has designed an entire new luxury bathroom range that combines beautiful aesthetics with exceptional functionality, for Ideal Standard, the leading provider of innovative and design-driven bathroom solutions.
The range, named Dea, rolls out in the UK today. Read more
Seymourpowell is one of the world’s leading design and innovation companies. Founded in 1984, our London based group of award winning designers have produced some of the ‘milestone’ products of the last three decades.
We have a unique holistic approach to design and innovation, which combines in-depth experience and up to date intelligence about people, markets and businesses. Our breadth of experience and diversity crosses a broad range of product disciplines, from conceptual automotive projects, to consumer electronics and appliances, to packaging; all for world class household brands. Read more
This month, on our LinkedIn discussion group Seymourpowell Design and Innovation Network, we’re asking design and innovation experts to discuss what the importance is of bringing new design solutions to our favourite brands?
Seymourpowell has designed a new extreme environment technical jacket system, Life Tech, for outdoor Korean sportswear brand Kolon Sport.
Life Tech hit Korean stores in December 2013. Designed for the most extreme environments, the jacket applies relevant wearable technologies designed to save lives in the harshest of conditions.
The jacket’s design and features are directly influenced by extensive research and interviews with extreme survival experts. Seymourpowell worked closely with mountaineers and ski guides, a Professor of human thermodynamics, an ex-UK Special Forces operative and even a Polar Explorer. This research gave invaluable insights that have been used to create genuinely innovative and lifesaving features. Read more
Seymourpowell has designed ‘Icon2’ – the new aerosol body spray for Unilever personal care brand, Axe – known as Lynx in the UK.
The existing Axe aerosol, designed by Seymourpowell in 2005, called ‘Neutron’ has been very successful in the market for seven years and whilst Unilever remained fully confident with the strength of the design and the Axe brand, there was an emergent need to stay ahead of the competition by securing the design for the “next generation” of body sprays. Read more
Seymourpowell exists where the visionary meets the craftsman. What makes us such a powerful design and innovation agency is our ability to understand the complexity of making dreams a reality. Read more
As a recent cycling convert, I am certainly no early adopter, previously put off by the British weather and the potential dangers of London’s streets, I was spurred on by an uncharacteristically warm Summer last year. Even as the seasons began to turn, I was still convinced by the benefits of ‘two wheels not tube’ for my daily commute but my experience of the road from a different perspective has naturally provoked my design research instincts.
It’s not new news that London’s streets are not best prepared for the growing numbers of cyclists, but the fatalities (most shockingly the string of deaths last year), serve as a tragic reminder of the dangers and a need for better planned solutions. Abrupt ‘stop-start’ cycle lanes, ones that weave from road to pavement and back again as well as fast moving, lane changing gyratories are some of the most confusing and daunting aspects for cyclists starting out. Read more