“For designers and trend researchers alike, all roads lead to Milan. A lighthouse which illuminates the future of design, Milan is both geographically and aesthetically the centre of the emerging design universe; the cultural zeitgeist forms here first”
- Richard Seymour
On Wednesday 20th April, Seymourpowell hosted a media event, ‘Milan in Perspective’ at the Design Museum, London’s museum of international and contemporary design in Shad thames. http://designmuseum.org/
(image source: sasha zotova, seymourpowell)
Following the success of their 2010 Milan report, Seymourpowell were keen to step it up a notch and create an event around their findings from this years’ trip. The result, ‘Milan in Perspective’, was a talk hosted by Mariel Brown and Karen Rosenkranz from the Research,Trends and Strategy team. Karen and Mariel took a wide-angle look at the highlights of Milan 2011 to explore the broader relationships between cutting-edge design and the cultural trends which surround them.
Covering themes as diverse as new mythology, sense and tactility, restrained luxury and choreographed creation, the girls offered a unique and insightful perspective on this year’s fair.
If you would like to receive a copy of Mariel and Karen’s report with accompanying image library please contact Seymourpowell’s PR team:
mailto:tim.duncan@seymourpowell.com
mailto:hettie.rous@seymourpowell.com
Finally, we’d like to thank the following for providing such wonderful goodies for the gift bags given out on the night:
Fire fly http://www.fireflytonics.com/ (@fireflytonics)
Carluccios http://www.carluccios.com/ (@carluccioscafe)
Present and Correct http://www.presentandcorrect.com/(@presentcorrect)
Field Notes http://fieldnotesbrand.com/ (@FieldNotesBrand)
Sugru http://sugru.com/(@projectsugru)
Barbara Daly http://www.speedcommunications.com/ (@speedcomms)
The Biscotti Kitchen http://www.thebiscottikitchen.co.uk/ (@BiscottiKitchen)
Le pont de la tour http://www.lepontdelatour.co.uk/(@lepontdelatour)
Coffee Republic http://www.coffeerepublic.co.uk/
