Seymourpowell is pleased to announce details of its involvement with The ‘Fabergè Big Egg Hunt’ – a special charity project launched today at 7.30am in Trafalgar Square, and being hosted in London for the next 40 days and 40 nights in association with charities Action for Children and The Elephant Family – the UK’s biggest funder for the endangered Asian elephant.
As part of ‘The Fabergè Big Egg Hunt’, over 200 uniquely crafted eggs created by leading artists, designers, architects and jewellers will be displayed in central London. Seymourpowell is proud to have been selected to design one of the eggs.
Members of the public will be encouraged to hunt and journey through the city, picking up exciting clues along the way for a truly original and interactive Easter experience. The eggs,
which are destined to become highly collectible works of art, will also be available to buy at auction, with proceeds going to the two charities. The jewel in the crown of the auction will be an exclusively designed, stunning 127carat emerald and gold egg pendant ‘Le Collier Plume d’Or’ by Fabergé. The event is set to smash Guinness World Records for the most participants in an Easter egg hunt and the world’s most expensive chocolate egg, as designed by William Curley!
Seymourpowell’s uniquely crafted egg is named the ‘eneggmatic’ egg – so named as it’s coated in special thermochromic aubergine paint that when heated up to 22°C, turns white to reveal
handwritten messages underneath. Viewers can place their hands onto the egg or even throw a cup of warm water over the surface to reveal the concealed messages. As soon as the egg
drops below 22°C, it will return to its original aubergine colour. Those who search hard enough will find a hidden message containing a riddle.
Seymourpowell’s egg is being sponsored by leading broadcast network UKTV.
UKTV’s Executive Director, Business & Operations, Julia Jordan said: “We’re delighted to be sponsoring the Seymourpowell egg, and supporting two exceptional charities through our involvement with this initiative. ‘The Fabergè Big Egg Hunt’s’ tagline ‘hatching change’ ties in perfectly with our core cultural value ‘be inventive’, and our choice of egg epitomises our
creative approach to reaching out and sharing our content interactively with our audiences.”
The Fabergè Big Egg Hunt kicks off today, Shrove Tuesday. Expect to see egg designs from the likes of Vivienne Westwood, Sir Ridley Scott, Zandra Rhodes, Faberge and Diane von
Furstenburg.
For more information visit
Follow the hunt on Twitter:
@TheBigEggHunt
@aslongasittakes
@elephantfamily
@Seymourpowell
@UKTV
Notes to Editors
• For more information on The Fabergé Big Egg Hunt, and ways to get involved, please visit:
www.thebigegghunt.co.uk
• For media queries, please contact 020 3124 0661 or mediateam@actionforchildren.org.uk
• For sponsorship opportunities, call The Fabergé Big Egg Hunt team on 07903 758513 or
email info@thebigegghunt.co.uk
About UKTV
Formed in 1997, UKTV is an independent commercial joint venture, between BBC Worldwide, the commercial arm of the BBC, and Scripps Networks International. Attracting 39 million viewers each month, the network consists of 10 distinctive channel brands – Watch, Gold, Dave, Alibi, Yesterday, Blighty, Eden, Home, Really and Good Food – offering a broad range of quality programming across entertainment, lifestyle and factual programming. UKTV currently operates 20 broadcast streams when its eight multiplexes and two HD channels are taken into account, and 11 highly successful websites. Promising to creatively connect its audiences with great programming, UKTV’s successful programming strategy combines quality content from the BBC with high profile original commissions and key acquisitions. All UKTV channels are distributed on Sky and Virgin Media. Dave, Really and Yesterday are also available on Freeview.
About Action for Children
Action for Children supports and speaks out for the most vulnerable and neglected children and young people, for as long as it takes to make a difference in their lives Action for Children works with the most vulnerable and neglected children and young people: whose families need support; are in care; who are disabled; who experience severe difficulties
in their lives Action for Children is a national charity delivering services that respond to the local needs of children, young people, their families and communities Children are at the centre of everything Action for Children does.
About Elephant Family
Elephant Family is the world’s leading Asian elephant conservation charity. Founded in 2002 we are active in five countries and have invested over £5 million into their conservation.
In the past 100 years, the population of the Asian elephant has plummeted by 90%. Without action this iconic animal of global importance may cease to exist in the wild by 2050. Elephant
Family is racing against the clock to address their major threats which include massive habitat loss, poaching and human encroachment. Best known for Elephant Parade London 2010, we are racing against the clock to raise funds and awareness before it is too late.
