The growth in the number of users of the photo-sharing app Instagram has been impressive since it was launched two years ago, but no one could have predicted its recent acquisition by Facebook for a cool one billion US dollars.
Instagram allows users to apply creative filters to photos to transform their look and feel and then share them online with friends and family. They can also link their Instagram account to their Facebook, Twitter and Tumblr accounts.
With around 30 million iPhone users and now approximately 5 million since its launch last week on Google Android’s operating system, the appeal of this mobile, accessible photo sharing app is clear.
It will certainly be very interesting to see how Facebook can successfully integrate Instagram into its service.