As part of its effort to stimulate dialogue between the business and design worlds, the Eastman Innovation Lab teamed with Seymourpowell to create a series of thought-provoking special edition “Design Insights” videos titled “Into the future.”
The first video in the series, “Violence of the new,” features Richard Seymour, Co-founder and Design Director at Seymourpowell, at his storytelling best on the importance of stories in creating a runway for new ideas. “I found out as a professional designer that it didn’t really matter how good a design was, if you didn’t prepare the receiver — the person receiving the idea — it would bounce off,” he says.
“Optimistic futurism,” the second video in this “Design Insights” series, features Richard emphasising the importance of optimism to designers creating the products of tomorrow.
“I’ve always liked the word futurist,” Seymour says. “If the definition of a futurist is someone who has a physical effect on the shape of the future, then I’m a futurist.”
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