With Google’s Web Lab getting so much press recently, Seymourpowell interaction designer, Lee Carroll, felt their other project, This Exquisite Forest, also deserved a mention.
Currently on show at London’s Tate Modern, This Exquisite Forest is a large scale collaborative project allowing anyone to “create animations and stories using a web-based drawing tool.”
Seven renowned artists from Tate’s collection, including Bill Woodrow, Dryden Goodwin, Julian Opie, Mark Titchner, Miroslaw Balka, Olafur Eliasson and Raqib Shaw, have created short “seed” animations. From these seeds, anyone can add new animations that extend the story or branch it in a new direction. Or you can start a tree of your own with some friends. As more sequences are added, the animations grow into trees, creating a potentially infinite number of possible endings to each animation.
A brilliant concept with fantastic execution, This Exquisite Forest delivers on the promise of the Web Lab, and showcases the power of the internet through fostering creativity and collaboration on such a large scale.
See it online at http://www.exquisiteforest.com or drawing stations and the installation are on the 3rd floor of the Tate Modern till the end of this year.
There is also a great ‘making of’ video here:
Exceprts and image taken from http://googleblog.blogspot.co.uk/search?q=The+exquisite+forest
For more information contact the Seymourpowell PR Team.
