Making package sustainable, the fifth video in this Design Insights series, features Richard Seymour, co-founder and design director of Seymourpowell, discussing how the better approach to packaging is making it so it can be reused again and again.
“My first rule of recycling is don’t,” Seymour says. “The first thing I want you to do is try to find ways to annihilate a sense of disposability…find ways to make things work much better.”
This idea of reusability is “an incredibly important part of understanding the sustainability agenda,” he says.
Initially trained as a graphic designer and illustrator, Richard Seymour moved through advertising and film production design before launching Seymourpowell with Dick Powell in 1984. Today, Seymourpowell is one of the world’s leading design and innovation firms and Richard one of Europe’s most accomplished designers and futurists.
As part of its effort to stimulate dialogue between the business and design worlds, the Eastman Innovation Lab teamed with Seymourpowell to create a series of thought-provoking special edition “Design Insights” videos titled “Into the future.”
Check us out each month for the next “Into the future” video.
Produced by Uber for Eastman Chemical company
For more information, see: http://www.innovationlab.eastman.com/Insights/RichardSeymour/MakingPackagingSustainable.aspx
For more information contact the Seymourpowell PR Team.