Fully contactless payment system launched at Barclaycard Wireless Festival 2012
Seymourpowell is pleased to announce details of its design work for Barclaycard PayBand, the specially designed wristband from the leading global payment business that allows users to pay for goods quickly and easily using contactless technology.
Barclaycard PayBand was launched for festival-goers that attended this year’s Barclaycard Wireless Festival - the first music event in the country to be fully contactless enabled, giving music lovers the ability to enjoy the experience without having to carry cash.
As part of the Barclaycard PayBand brief, Seymourpowell was tasked with designing the PayBand device in a way that made it wearable, secure, and easy to use when users are out and about.
Seymourpowell associate design director Ben Watson commented, “Here at Seymourpowell, we’re continually working in the future so this project was a natural fit for us. Barclaycard are pioneering new forms of payments and are at the forefront of developing viable contactless and mobile payment schemes for today and cutting edge forms of payment for the future.”
As part of the branded experience at this year’s Wireless Festival, Seymourpowell also designed bespoke terminals to allow PayBand users the opportunity to check their credit balances throughout the festival.
Festival-goers could pay for goods and services at the event by simply placing their Barclaycard PayBand on a reader, without needing to enter a PIN or sign their name. This year’s attendees were among the first to be able to make contactless payments at the new higher limit of £20, as the limit for contactless transactions increased in June from £15. Cards from other banks, as well as cash, were freely accepted at Barclaycard Wireless Festival 2012.
In addition to designing the PayBand and terminal, Seymourpowell defined a cohesive environments language for the Barclaycard brand. This language influenced the design and experience of the Perk Park and the Unwind VIP Lounge. The Unwind Lounge was a luxury area with earthy tones and a mixture of textures for people to relax away from the event. Perk Park provided a special user experience where festival-goers could use their PayBand to access a free photo booth and music station, and receive a variety of Barclaycard branded items.
For further information on Barclaycard PayBand, and Barclaycard Wireless Festival 2012 please click here.
Alternatively, you can contact the Seymourpowell PR Team.