‘Chicken Nugget Deluxe,’ the tenth video in this ‘Design Insights’ series, features Richard Seymour, co-founder and design director of Seymourpowell, speaking about how his personal definition of design is making things better for people. “Everything I do starts with people, their emotional needs and their physical needs,” Seymour says, “and draws the technology or the [...]
‘Designing for the differences,’ the ninth video in this ‘Design Insights’ series, features Richard Seymour, co-founder and design director of Seymourpowell, discussing the importance of gender differences for design. Genders are equal, Seymour says, but that doesn’t mean they are the same. “We are fundamentally, biologically, anatomically different. We think in a different way. We [...]
‘Removing the irrelevant’, the eighth video in this Design Insights series, features Richard Seymour, co-founder and design director of Seymourpowell, explaining why it’s important for designers to strip the “noise in the background” and instead focus on the principles that are working. “You shouldn’t be putting more into something than it needs,” Seymour says. “But [...]
‘Embracing incrementalism,’ the seventh video in this ‘Design Insights’ series, features Richard Seymour, co-founder and design director of Seymourpowell, discussing how big changes don’t necessarily start by big leaps, but by a series of smaller leaps. “If you know where you’re going to go, you can make the fairy steps, as they used [...]
‘The Importance of materials,’ the fifth video in this ‘Design Insights’ series, features Richard Seymour, co-founder and design director of Seymourpowell, crediting much of his success as a designer from his fascination with materials. Whether it’s a the Olympus Pen, a Navaho canoe, or the bows of Assyrian warriors –these demonstrate “the knowledge and experience [...]
“The imagination challenge,” the third video in this “Design Insights” series, features Richard Seymour, Cofounder and director of Seymourpowell, speaking about how a lack of imagination can inhibit good design. “Up until relatively recently what you imagined, such as the author, could extend beyond what you could do,” Seymour says. “But the weird thing at [...]
As part of its effort to stimulate dialogue between the business and design worlds, the Eastman Innovation Lab teamed with Seymourpowell to create a series of thought-provoking special edition “Design Insights” videos titled “Into the future.” The first video in the series, “Violence of the new,” features Richard Seymour, Co-founder and Design Director at Seymourpowell, [...]
