Category Archives: Product Design

Tips on becoming the perfect model maker

In his blog post below, Seymourpowell model maker Sam Costidell sets out some tips on how to improve your model designs. In the four years I’ve been a model maker at Seymourpowell, I’ve learned a lot. I’ve honed my skills, developed new ones, and now have the confidence in my abilities to run projects independently. [...]

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Recent design and interiors findings from around the web

Following-up on the Milan fair 2013, we’ve been delving deep into the world of design and interiors as we produced our own report, co-hosted a post-Milan party and developed an online discussion. But what are other thought-leaders reporting on design and interiors? Freshome, a design and architecture blog, recently reported on the Emma, an elegant armchair [...]

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Design insights: Chicken Nugget Deluxe

‘Chicken Nugget Deluxe,’ the tenth video in this ‘Design Insights’ series, features Richard Seymour, co-founder and design director of Seymourpowell, speaking about how his personal definition of design is making things better for people. “Everything I do starts with people, their emotional needs and their physical needs,” Seymour says, “and draws the technology or the [...]

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Seymourpowell design new dispense suite for Guinness

New counter mount and tap design showcasing the ‘magic behind the gates’ of Guinness. Seymourpowell is pleased to announce details of its design of the new on-bar livery for Diageo brand Guinness. The Global rollout commenced in November 2012 in the UK and Ireland. The design language for the project, which aims to deliver cohesive [...]

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What makes a great design portfolio?

Seymourpowell senior designer Laurence Willmott has a step-by-step guide on how to create your best design portfolio. Back in 2003, when I attended the product design course interview at Ravensbourne College, I carried an A2 leather folder under my arm. Inside were numerous pieces of paper of varying sizes, and included things like charcoal drawings [...]

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Seymourpowell TV: Materials Technology

Whilst the world experiences a financial recession, we are also seeing a surge in affordable materials technologies. In this edition of Seymourpowell TV, Dezeen editor-in-chief Marcus Fairs discusses the role of inexpensive 3D printing and 3D scanning in product design. Fairs also shows us a real-life example of a 3D scanned and 3D printed object: [...]

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Milan Fair 2013 build up

Belgian designer and engineer Carl de Smet featured on the BBC today in a special pre-Milan Fair preview. Carl is using shape memory materials to really exciting effect by creating self assembling furniture that grows from a compact form to a pre defined design in just a few minutes. The material is a shape memory [...]

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The New Industrial Revolution

Matthew Cockerill, Associate Design Director, Seymourpowell The democratisation of product development is on its way. That’s certainly what seems to be happening according to the press. The advent of affordable 3D printers and maker culture has started to show us opportunities for putting the design and development of products into the domestic environment, even for [...]

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The Art of Concealment

Seymourpowell’s design and CMF researcher Chloe Amos-Edkins and design researcher Sarah Johnson appeared in January’s edition of Interior Design Today. Their report below reveals some key trends in storage which has them thinking inside and outside the box. Image Credit With the overwhelming amount of ‘stuff’ people now possess, consumers are suffering from a sense [...]

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Design Insights: Designing for the differences

‘Designing for the differences,’ the ninth video in this ‘Design Insights’ series, features Richard Seymour, co-founder and design director of Seymourpowell, discussing the importance of gender differences for design. Genders are equal,  Seymour says, but that doesn’t mean they are the same. “We are fundamentally, biologically, anatomically different. We think in a different way. We [...]

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