Category Archives: Strategy

Design Insights: Designing for the differences

‘Designing for the differences,’ the ninth video in this ‘Design Insights’ series, features Richard Seymour, co-founder and design director of Seymourpowell, discussing the importance of gender differences for design. Genders are equal,  Seymour says, but that doesn’t mean they are the same. “We are fundamentally, biologically, anatomically different. We think in a different way. We [...]

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Seymourpowell showcases portfolio on Behance

Seymourpowell, has joined the leading online platform to showcase and discover creative work: Behance. Click here to access our project portfolio: http://www.behance.net/seymourpowell Remember our Foresight’s team Brand DNA analytic tool for Axe/Lynx?  The compact steam generator for Tefal? Our SPTV video series? Or our latest thought-pieces? You can access these and more from our portfolio. [...]

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3D printing out of this world

On the 31 January 2013 the European Space Agency (ESA) announced their efforts of testing the use of 3D printing for more efficient lunar base construction. In cooperation with a number of partners including the architecture practice Foster + Partners, they are investigating the possibilities of 3D printing to build lunar habitations. Using moon soil [...]

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We MUST fight to change the proposed Design and Technology curriculum

At Seymourpowell, we’re eager to loudly echo calls from the Design & Technology Association in reaction to the Government’s draft Design and Technology curriculum published on 7th February 2013. Design & Technology Association article as follows: We believe that the draft programme of study for Design and Technology published on Thursday 7th February threatens the [...]

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Open vs Closed

Commentary from Seymourpowell Design Researcher Sarah Johnson. “The principal political conflict for the 20th century was left vs right, this century it’s open vs closed” Alec Ross. Open source technology harnesses the power of transparency of process – the continuous peer review can result in better quality, higher reliability and lower costs. This technology becomes [...]

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Design Insights: Removing the irrelevant

‘Removing the irrelevant’, the eighth video in this Design Insights series, features Richard Seymour, co-founder and design director of Seymourpowell, explaining why it’s important for designers to strip the “noise in the background” and instead focus on the principles that are working. “You shouldn’t be putting more into something than it needs,” Seymour says. “But [...]

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What futureproof trends will 2013 bring?

This month in our LinkedIn discussion group Seymourpowell Design and Innovation Network, we’re asking design and innovation experts to discuss: What futureproof trends will 2013 bring?   Click here to join the discussion now.    Our group member Marc Stoiber posted the question in follow-up to his blog post, which originally appeared in Sustainable Brands. In addition to blogging and [...]

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Most Contagious 2012

Ahead of his keynote at this year’s prestigious Most Contagious event in London on 12 December, Seymourpowell‘s co-founder and design director, Richard Seymour, shares his thoughts on the relationship between design and technology and the vital role of anthropology in the creative process. You can watch the film here. Most Contagious will celebrate the best [...]

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Seymourpowell design multiple-award-winning products & product identity for kt

Trio of red dot awards won for concept design and communication design Two iF awards, and a Good Design Award also won Seymourpowell is pleased to announce details of its award-winning design work for Korea’s leading telecoms provider kt (Korea Telecom). As well as developing new products for kt’s olleh range, Seymourpowell also delivered a [...]

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Design Insights: The Importance of materials

‘The Importance of materials,’ the fifth video in this ‘Design Insights’ series, features Richard Seymour, co-founder and design director of Seymourpowell, crediting much of his success as a designer from his fascination with materials. Whether it’s a the Olympus Pen, a Navaho canoe, or the bows of Assyrian warriors –these demonstrate “the knowledge and experience [...]

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