Will 2013 become the year when consumers turn into presumers and custowners, and will their demand increase for more transparency from companies? With your mobile phone will you buy the coolest products from emerging countries? Have you already heard about products with ‘new life inside’? We’ve recently launched a discussion in our LinkedIn group Seymourpowell Design and [...]
Earlier this year, we created the Seymourpowell Design and Innovation Network, a LinkedIn group which explores the views of thinkers, innovators, decision-makers, and professionals about possible solutions to make the world better by design. This month, we discussing Which brands are truly living up to their stories in the eyes of increasing consumer awareness, and how? In line [...]
Now in its 6th year, the Sustainable Brands Conference has become the centre of gravity for companies that are committed to leveraging sustainable innovation as a driver of business and brand value. At this year’s event in London on 27 November, Seymourpowell‘s head of sustainability, Chris Sherwin will be chairing a panel with guests from [...]
Seymourpowell’s Head of Sustainability Chris Sherwin, discusses the growing recognition, even excitement, in the role that brands can play in creating a sustainable future, on Sustainable Brands – a learning, collaboration, and commerce community of over 50,000 sustainable business leaders from around the globe.
