By Sarah Johnson, design researcher at Seymourpowell. As we enter into the age of the information economy, ‘Big Data’ has become big news. No matter what problem we need to solve, ‘Big Data’ will have the answers. It will help us be healthier, greener, smarter, more efficient and most importantly happier. Yet no one really [...]
‘Chicken Nugget Deluxe,’ the tenth video in this ‘Design Insights’ series, features Richard Seymour, co-founder and design director of Seymourpowell, speaking about how his personal definition of design is making things better for people. “Everything I do starts with people, their emotional needs and their physical needs,” Seymour says, “and draws the technology or the [...]
New counter mount and tap design showcasing the ‘magic behind the gates’ of Guinness. Seymourpowell is pleased to announce details of its design of the new on-bar livery for Diageo brand Guinness. The Global rollout commenced in November 2012 in the UK and Ireland. The design language for the project, which aims to deliver cohesive [...]
Dr Kevin McFarthing recently commented in his Innovation Fixer blog about the debate between innovating with or without consumers’ ideas in mind. Remember Henry Ford’s famous axiom: “If I’d asked people what they wanted, they’d have said a faster horse” ? Kevin examines this concept’s role (or lack thereof) in consumer research on new products [...]
‘Designing for the differences,’ the ninth video in this ‘Design Insights’ series, features Richard Seymour, co-founder and design director of Seymourpowell, discussing the importance of gender differences for design. Genders are equal, Seymour says, but that doesn’t mean they are the same. “We are fundamentally, biologically, anatomically different. We think in a different way. We [...]
‘Removing the irrelevant’, the eighth video in this Design Insights series, features Richard Seymour, co-founder and design director of Seymourpowell, explaining why it’s important for designers to strip the “noise in the background” and instead focus on the principles that are working. “You shouldn’t be putting more into something than it needs,” Seymour says. “But [...]
This month in our LinkedIn discussion group Seymourpowell Design and Innovation Network, we’re asking design and innovation experts to discuss: What futureproof trends will 2013 bring? Click here to join the discussion now. Our group member Marc Stoiber posted the question in follow-up to his blog post, which originally appeared in Sustainable Brands. In addition to blogging and [...]
‘Embracing incrementalism,’ the seventh video in this ‘Design Insights’ series, features Richard Seymour, co-founder and design director of Seymourpowell, discussing how big changes don’t necessarily start by big leaps, but by a series of smaller leaps. “If you know where you’re going to go, you can make the fairy steps, as they used [...]
‘The Importance of materials,’ the fifth video in this ‘Design Insights’ series, features Richard Seymour, co-founder and design director of Seymourpowell, crediting much of his success as a designer from his fascination with materials. Whether it’s a the Olympus Pen, a Navaho canoe, or the bows of Assyrian warriors –these demonstrate “the knowledge and experience [...]
Seymourpowell design director Ed Hebblethwaite questions the role of the consumer insight in the design and innovation process. Is the customer always right? from Seymourpowell For more information contact the Seymourpowell PR Team.
