By Sarah Johnson, design researcher at Seymourpowell. As we enter into the age of the information economy, ‘Big Data’ has become big news. No matter what problem we need to solve, ‘Big Data’ will have the answers. It will help us be healthier, greener, smarter, more efficient and most importantly happier. Yet no one really [...]
‘Chicken Nugget Deluxe,’ the tenth video in this ‘Design Insights’ series, features Richard Seymour, co-founder and design director of Seymourpowell, speaking about how his personal definition of design is making things better for people. “Everything I do starts with people, their emotional needs and their physical needs,” Seymour says, “and draws the technology or the [...]
Whilst the world experiences a financial recession, we are also seeing a surge in affordable materials technologies. In this edition of Seymourpowell TV, Dezeen editor-in-chief Marcus Fairs discusses the role of inexpensive 3D printing and 3D scanning in product design. Fairs also shows us a real-life example of a 3D scanned and 3D printed object: [...]
Dr Kevin McFarthing recently commented in his Innovation Fixer blog about the debate between innovating with or without consumers’ ideas in mind. Remember Henry Ford’s famous axiom: “If I’d asked people what they wanted, they’d have said a faster horse” ? Kevin examines this concept’s role (or lack thereof) in consumer research on new products [...]
Seymourpowell’s reading list represents some our favourite magazines, journals, and books. These carefully selected titles are to us both interesting and inspiring and we hope you’ll enjoy them as much as we do… Outside Innovation The refrain is familiar for Patricia Seybold in her journeys as a top technology and management strategist: “I want our [...]
As first printed in Marketing Week magazine recently, Chris Sherwin, Head of Sustainability at Seymourpowell explains why innovation is a better route to sustainable behaviour than communications. An Innovative Path To A Greener Future by Seymourpowell For more information contact the Seymourpowell PR Team.
‘Removing the irrelevant’, the eighth video in this Design Insights series, features Richard Seymour, co-founder and design director of Seymourpowell, explaining why it’s important for designers to strip the “noise in the background” and instead focus on the principles that are working. “You shouldn’t be putting more into something than it needs,” Seymour says. “But [...]
This month in our LinkedIn discussion group Seymourpowell Design and Innovation Network, we’re asking design and innovation experts to discuss: What futureproof trends will 2013 bring? Click here to join the discussion now. Our group member Marc Stoiber posted the question in follow-up to his blog post, which originally appeared in Sustainable Brands. In addition to blogging and [...]
‘Embracing incrementalism,’ the seventh video in this ‘Design Insights’ series, features Richard Seymour, co-founder and design director of Seymourpowell, discussing how big changes don’t necessarily start by big leaps, but by a series of smaller leaps. “If you know where you’re going to go, you can make the fairy steps, as they used [...]
‘The Importance of materials,’ the fifth video in this ‘Design Insights’ series, features Richard Seymour, co-founder and design director of Seymourpowell, crediting much of his success as a designer from his fascination with materials. Whether it’s a the Olympus Pen, a Navaho canoe, or the bows of Assyrian warriors –these demonstrate “the knowledge and experience [...]
