Tag Archives: Packaging

Axe/Lynx Icon 2 wins third packaging award

Seymourpowell is pleased to announce the Axe/Lynx Icon 2 has won a WorldStar packaging award in the health and beauty section. Icon 2 was eligible to enter the global packaging award as a result of recently winning two Starpack gold’s.

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Seymourpowell re-design dry eye relief brand packaging for Bausch + Lomb’s Artelac

Seymourpowell is pleased to announce details of its redesign of the brand packaging for Bausch + Lomb brand Artelac. The redesign covers five sub-brands in the Dry Eye category, which creates a total range of products to provide different levels of ocular hydration. The new design repositions the brand making it easier to identify the [...]

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Seymourpowell design new whisky bottle and brand for Korean alcohol brand HiteJinro

  Seymourpowell is pleased to announce details of the design of a new whisky brand and bottle ‘The Class’ aimed at an emerging younger market, for leading Korean alcohol company HiteJinro. Filling a gap in the Korean Whisky bottle market, Seymourpowell’s design moves away from the general trend for ostentatious glamour toward simplicity and elegance. [...]

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Seymourpowell and Carlsberg Group bring new identity and bottle to life for global launch of Seth & Riley’s Garage Hard Lemon Drink

Seymourpowell has collaborated with the Carlsberg Group to create a ‘brand world’ for the global launch of Seth & Riley’s Garage Hard Lemon Drink. Recognising the global potential of a 2012 regional initiative from Finland that capitalised upon the growing trend for sweeter tasting alcoholic beverages, Carlsberg Group turned to brand innovation specialists Seymourpowell to [...]

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Posted in Discovering An Identity, Packaging design, Product Design, Uncategorized | Also tagged , , , , , , , | Leave a comment

Seymourpowell design packaging for Quinoderm

Design repositioning provides new point of view for OTC acne treatment Seymourpowell is pleased to announce details of its newly launched packaging design for Quinoderm, the OTC acne treatment from Alliance Pharmaceuticals Limited. The dual action, treatment comes in the form of two-strengths of cream and an antibacterial facewash. Seymourpowell was responsible for the redesign [...]

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Seymourpowell redesign packaging for Purina FELIX

New design brings the personality of FELIX® to life on pack Seymourpowell is pleased to announce details of its newly launched redesign for the Purina FELIX range – the number one brand in Western Europe in the category of single-serve pouch cat food. The packaging renovation includes all premium and upper-premium products across the Purina [...]

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How to design your way out of trouble with sustainable package design

Discover how designers sit at the forefront of packaging sustainability design in this Industry Intelligence webinar with Chris Sherwin, head of sustainability at Seymourpowell, on May 15, 2013 Industry Intelligence Inc., a market intelligence and information management company serving the forest products, packaging, and food and beverage industries, today announced it will offer a webinar [...]

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Posted in Archive, Chris Sherwin, Packaging design, Sustainability, Uncategorized | Also tagged , , , , , | Leave a comment

Design Insights: Making packaging sustainable

Making package sustainable, the fifth video in this Design Insights series, features Richard Seymour, co-founder and design director of Seymourpowell, discussing how the better approach to packaging is making it so it can be reused again and again. “My first rule of recycling is don’t,” Seymour says. “The first thing I want you to do [...]

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Seymourpowell reinvigorates RB’s Durex packaging

Seymourpowell unveils new packaging designs for Durex Play mini devices and sensual massage range. Seymourpowell is pleased to announce details of its new packaging design for Reckitt Benckiser’s (RB) Durex Play mini devices range consisting of; Little Devil, Touch, Ultra and the newly launched Delight. Seymourpowell has also designed packaging for two newly launched sensual [...]

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Seymourpowell appoints new Client Services Director

Seymourpowell is pleased to announce the appointment of Paul Foulkes-Arellano as Client Services Director. Paul will be responsible for growing Seymourpowell’s Client Services Team to better meet the needs of our clients.

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