Seymourpowell is pleased to announce details of its redesign of the brand packaging for Bausch + Lomb brand Artelac. The redesign covers five sub-brands in the Dry Eye category, which creates a total range of products to provide different levels of ocular hydration. The new design repositions the brand making it easier to identify the [...]
Seymourpowell is pleased to announce details of the design of a new whisky brand and bottle ‘The Class’ aimed at an emerging younger market, for leading Korean alcohol company HiteJinro. Filling a gap in the Korean Whisky bottle market, Seymourpowell’s design moves away from the general trend for ostentatious glamour toward simplicity and elegance. [...]
Seymourpowell has collaborated with the Carlsberg Group to create a ‘brand world’ for the global launch of Seth & Riley’s Garage Hard Lemon Drink. Recognising the global potential of a 2012 regional initiative from Finland that capitalised upon the growing trend for sweeter tasting alcoholic beverages, Carlsberg Group turned to brand innovation specialists Seymourpowell to [...]
Posted in Discovering An Identity, Packaging design, Product Design, Uncategorized Also tagged brand, Carlsberg, design, identity, Innovation, product, Seth & Riley's, Seymourpowell
Design repositioning provides new point of view for OTC acne treatment Seymourpowell is pleased to announce details of its newly launched packaging design for Quinoderm, the OTC acne treatment from Alliance Pharmaceuticals Limited. The dual action, treatment comes in the form of two-strengths of cream and an antibacterial facewash. Seymourpowell was responsible for the redesign [...]
New design brings the personality of FELIX® to life on pack Seymourpowell is pleased to announce details of its newly launched redesign for the Purina FELIX range – the number one brand in Western Europe in the category of single-serve pouch cat food. The packaging renovation includes all premium and upper-premium products across the Purina [...]
Discover how designers sit at the forefront of packaging sustainability design in this Industry Intelligence webinar with Chris Sherwin, head of sustainability at Seymourpowell, on May 15, 2013 Industry Intelligence Inc., a market intelligence and information management company serving the forest products, packaging, and food and beverage industries, today announced it will offer a webinar [...]
Making package sustainable, the fifth video in this Design Insights series, features Richard Seymour, co-founder and design director of Seymourpowell, discussing how the better approach to packaging is making it so it can be reused again and again. “My first rule of recycling is don’t,” Seymour says. “The first thing I want you to do [...]
Seymourpowell unveils new packaging designs for Durex Play mini devices and sensual massage range. Seymourpowell is pleased to announce details of its new packaging design for Reckitt Benckiser’s (RB) Durex Play mini devices range consisting of; Little Devil, Touch, Ultra and the newly launched Delight. Seymourpowell has also designed packaging for two newly launched sensual [...]
Posted in Archive, Packaging design Also tagged Category Marketing Director, chamfered carton, Charm, Delight, Discover, Dream, dual-aspect, Durex, enticing colour, Jenny Butler, Little Devil, Little Gem, magnetic closure, naughty playfulness, normalising, playfulness, Reckitt Benckiser, Refik Oner, reinvigorates, sensual body massagers, sex, taboo, Touch, Ultra, vibrators, Wand
Seymourpowell is pleased to announce the appointment of Paul Foulkes-Arellano as Client Services Director. Paul will be responsible for growing Seymourpowell’s Client Services Team to better meet the needs of our clients.
Seymourpowell is thrilled to announce the win of a silver DBA Design Effectiveness award last night at the awards ceremony in London. In the category of Packaging – Branded Non Foods, Seymourpowell took home the silver award for work on PediTech Actifreeze, a new generation wart & verruca remover product by Passion for Life Healthcare.